AI by industry · Real estate brokerages
Getting reviews for a real estate brokerage with AI
A brokerage’s reputation is built from many agents’ transactions, and the reviews end up scattered across personal profiles. A system can send a review request after each closing, direct it to the right profile, and draft replies. A person should still read and approve each reply.
Map your brokerage: see what could run on its own
Enter your website. The Brain reads it and shows every step of your real estate brokerage that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
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Agent reviews and office reviews are different
Clients usually review their agent. The brokerage’s own profile gets fewer. If you want both to grow, the request after closing can offer a link to each, and the client picks. Send the office link only if the client had a good experience with the office as a whole.
A consistent ask
Some agents always ask. Others forget. A system that reads closing dates and sends the same polite request for every transaction takes the uneven part out.
Do not pick and choose who gets asked, and do not offer rewards. Review platforms have rules, and so does your state.
Nothing goes out without the agent knowing, so they can hold a message for a client who had a hard closing.
Replies in the office’s voice
A reply from the brokerage to a negative review can calm things down or make them worse. A drafted reply that stays factual and kind, with the managing broker’s approval, is safer.
Picture this
Examples of what it can look like in a real estate brokerage. Illustrations, not clients.
A sale closes at noon. At 3 p.m. the buyer gets a short thank-you from the agent and links for the agent and the office.
A client posts a harsh review about a delayed closing. The system drafts a calm reply, and you phone the client first.
Your office profile has a handful of reviews, while your agents have many. The request now includes the office link.
Map your brokerage in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your real estate brokerage that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Questions
Can agents ask for reviews on the brokerage page?
Yes, as long as the client is willing and no reward is offered.
Should the brokerage reply to agent reviews?
Usually the agent replies to theirs. The brokerage steps in on problems.
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