A site updater that improves your website every night
In short
The site updater is an AI agent that watches how real visitors use your website and, each night, makes at most two small, tested changes to turn more of them into customers. It reads what people tap, how far they scroll and where they leave, follows the booking funnel step by step, and grades its own earlier changes. On a night with nothing worth changing it writes down why.
What it does for you
Watches how people use the site
Time on each page, how far they scroll, which sections they saw, what they tapped, taps on things that do nothing, repeated angry taps, errors and load speed.
Follows the funnel
It counts people step by step, from first visit to a booked call, so it knows where they drop off.
Changes the site, a little at a time
Wording, layout, buttons and pop-ups. At most two honest, tested changes a night, each written down.
Grades its own work
Every earlier change is checked against what happened after it. Changes that did not help are noted.
Respects visitors
No cookies, nothing typed into a form and no IP addresses. A random number in the browser counts return visits and is never tied to a name.
What it has done
Site updater
In one 48-hour stretch it made nine live updates to our site. Whether each helped is graded by what visitors did afterward, and we publish numbers here once there are enough to mean something.
Picture this
Examples of what it could look like. These are illustrations, not clients.
Visitors keep tapping a headline that is not a link. The agent finds it in the “taps on things that do nothing” list and makes it a link.
Half the people who start booking a call stop on the second step. The agent shortens it and checks the next night’s numbers.
How we set it up
- Week 1Free call, then an audit
We find the work that repeats and what it costs. You get a preview, a quote and an honest view of whether we can deliver.
- Weeks 2–3Build
We build it and test it on your real data.
- Week 4Set up and train
We set it up on your accounts and teach your team to use it.
- After thatRun and improve
We count what it saved and only build more where it pays off.
Questions about the Site updater
Will it change my site without asking?
It works inside limits you set, such as what it may change and the range any price may move in. Every change is written down.
How does it know what works?
It compares what visitors did before and after each change, and says plainly when the numbers are too small to tell.
Does it track my visitors personally?
No. It measures behavior on the page with no cookies, no typed text and no IP addresses. A random number in the browser counts return visits; it is never tied to a name or an email.
How is it priced?
In writing, before anything is built: a fixed price for each build and a monthly plan if you want us to keep running it. No hourly billing.
Want the background first? Read the guide Too much paperwork? What to automate first.
Other things we build
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