AI by industry · Real estate brokerages
How real estate brokerages show up on Google and ChatGPT
People ask Google and AI assistants things like “best brokerage to list a condo” and “which real estate office should a new agent join.” Brokerages get named when each office, service area and agent is described clearly and consistently across the web. Nobody can guarantee a mention.
Map your brokerage: see what could run on its own
Enter your website. The Brain reads it and shows every step of your real estate brokerage that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
A brokerage has many identities
The company, each office, and each agent can have a profile, and details drift: old addresses, former agents, different spellings of the name. AI tools read all of it and can end up confused.
Pages for what people ask
One page per office with the real area, services and agents. Questions sellers ask, answered by someone who sells there. A page for agents considering a move, with honest detail about support and splits.
Do not post numbers you cannot back up.
Keep the names of offices, teams and agents spelled the same way everywhere. It sounds minor, and it is the thing that most often goes wrong.
Measure it
Ask the assistants the questions your clients and recruits ask. Note whether your name appears and what they say. Repeat monthly. That tells you what to fix first.
Picture this
Examples of what it can look like in a real estate brokerage. Illustrations, not clients.
An agent asks an assistant for brokerages in your county that support new agents. A rival is named. You see that your recruiting page does not mention training.
Google shows your old office address, which is a different business now. You correct the profile and your site.
A seller asks an assistant how to choose between a large brokerage and a boutique one. You publish an honest page on how your office works, so there is something real to quote.
Map your brokerage in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your real estate brokerage that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Questions
Can you guarantee we will be recommended?
No. We make your information clear, consistent and easy to read, and then we measure what happens.
Do agent pages help the brokerage?
They can, when they are accurate and linked to the office. Stale pages hurt.
More AI for real estate brokerages
What Westward builds for this
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