What is collected, and why

Westward Integration LLC collects the information you submit through the consultation form: name, email, phone (optional), company, job title (optional), what you are interested in, and how you heard about us. It is used to reply to your request and, if you become a client, to run the engagement.

Westward does not sell your information, add you to a newsletter, or share it with third parties beyond the service providers needed to operate this site and the business.

This site also measures how its own pages are used, so we can fix the ones that do not work: which pages are opened and in what order, how long they stay open, how far they are scrolled, which sections are seen, what is tapped and where on the page, a pointer resting on a button without a click, whether text is copied, which form fields are used or refused (their names, never what you type), load speed and page errors, plus the site or campaign link that brought you here, the first page you landed on, whether you are on a phone, tablet or computer, and whether you are signed in (so our own and our clients’ visits can be left out). Pages from one visit are linked by a random number kept in your browser’s session storage, which is deleted when you close the tab. To count return visits, a second random number is kept in your browser’s local storage until you clear it; it is never joined to your name, your email or anything you type. If an ad or social link brought you here, we note that it did, not the link’s tracking code. We also note the size of your window and of the page, how long before your first tap, whether the pointer leaves through the top of the window, scrolling back up, switching away from the tab, which section text was copied from (not the text), whether a form was sent, and how many visits this browser has made and since when. So a call booked weeks later can be credited to what first brought you here, your browser’s local storage also keeps the source of your first visit and of your latest visit from somewhere (the channel, the page you landed on and the date, nothing else), and they are sent with a booking or a form you choose to send. After booking we may ask how you heard about us; answering is optional. If you unlock a Westward’s Brain map with your email, we keep your email with the map, send you the map, and may email you now and then about Westward’s services; one reply or click stops it. If your browser sends Global Privacy Control or Do Not Track, the return-visit number and these sources are not kept. The number is replaced after 13 months. This measurement sets no cookies, uses no outside analytics company, does not store your IP address or anything you type, and is never sold or shared. The records are deleted after 13 months.

The booking and contact forms store the network address they were sent from, to stop spam and abuse. When you click a link in an email from Westward, the click is counted and this site sets a cookie so the visit that follows can be measured.

Client portal information (build status, files, notes, invoices, support requests) is visible only to the client it belongs to and to Westward.

To see, correct or delete your information, email hello@westwardconsulting.ai.