AI by industry · Real estate brokerages
Lead follow-up for real estate brokerages with AI
In a brokerage, lead follow-up fails at the handoff. The lead arrives, someone is supposed to take it, and nobody is sure who. AI can route each inquiry by your rules, nudge the agent who owns it, move it to the next person if they do not respond, and show you what stalled.
Map your brokerage: see what could run on its own
Enter your website. The Brain reads it and shows every step of your real estate brokerage that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
The handoff is where leads die
A web inquiry goes to a shared inbox. One agent assumes another has it. Two days later, the buyer has called someone else.
Routing with a safety net
Your rules might be by price range, area, language or floor duty rotation. The system applies them and sets a clock. If the agent does not respond in time, it goes to the next person, and you can see the history.
Agents are independent, so keep the rules fair and visible. Surprises create friction.
Agent texting and consent
Messages to consumers fall under consent and do-not-call rules, and the brokerage can be on the hook for how agents use leads. Set a clear policy and let the system enforce it.
Picture this
Examples of what it can look like in a real estate brokerage. Illustrations, not clients.
A seller inquiry arrives Saturday night. The agent on duty does not respond within the window, so it moves to the next agent and tells you.
An agent leaves the office with twelve warm leads in a spreadsheet. The system had them logged and reassigns the ones your agreement allows.
At the end of the month you see which lead sources produced calls, and which were never answered.
Map your brokerage in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your real estate brokerage that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Questions
Will agents resent being monitored?
Some may. Explaining that it protects their leads from being lost, and applying the same rules to everyone, helps.
Who owns the leads?
That depends on your agent agreements. The system follows what you decide; it does not decide it.
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