AI agents for business: what they do

Examples of jobs an agent can do

These are agents Westward runs for itself. The SEO agent runs eight checks a day on its Google search and writes down what it did. The site updater reads how visitors use the website and makes at most two tested changes a night. The CRM agent reads each client’s email every morning.

There is also an agent that handles a local chamber of commerce by turning its emails into drafts and its public events into calendar entries, and one that keeps a company’s LinkedIn page in shape.

How to pick the first job

Start with the work you repeat that costs you the most. Time it for a week. The best first job is boring, happens often and has clear steps.

Do not start with the exciting idea. Start with the job that eats your week. Then ask three questions. Does it repeat? Are the steps clear enough to write on one page? Is a mistake easy to catch before it matters? If the answer to all three is yes, you have a good first job.

Limits and approvals

Before anything runs, we write down what the agent can do, what it must never touch and who approves what. A person approves anything important or public. Anything the AI wrote is marked, so you know what to double-check.

Agents get more freedom step by step, only after they prove themselves. The accounts and passwords stay yours.

You also get a written record. Westward’s agents write down what they did, so you can read it and see for yourself.

When an agent is the wrong tool

If a job needs real judgment or a relationship, an agent can help prepare it but should not do it. If the job happens rarely, a checklist is cheaper. If AI will not help, Westward says so.