How law firms can get more reviews with AI
Law firms can ask satisfied clients for reviews at a natural close, such as when a matter ends well. AI can send a polite request and draft replies, but replies must never reveal client details. Check your bar’s rules on testimonials and responding to reviews first.
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Ask at the right time
The close of a matter, when a client says thank you, is the natural point. A short note with a link is enough. Many firms never ask, which leaves reviews to the unhappiest clients.
Never pressure or reward clients for reviews.
Reply without revealing anything
A lawyer cannot discuss a client’s matter in public, even to defend the firm. A good reply is short and generic: thanks, or an invitation to call.
AI can draft these, and an attorney should approve each one.
Where reviews show up
Prospective clients see reviews on map listings, directories and in AI answers. A modest number of honest, recent reviews is worth more than a large number from long ago. Spread requests across the year rather than in a burst.
Picture this
Examples of what it can look like in a law firm. Illustrations, not clients.
A client has just signed the closing documents. A thank-you message goes out with a review link.
A review criticizes the fees. The drafted reply does not mention the matter and invites the person to call the managing attorney.
Map your firm in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your law firm that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Questions
Are testimonials allowed?
It depends on your state. Some require disclaimers, some limit them. Check with your bar.
Can AI write the reviews?
No. Reviews must come from real clients in their own words.
Can I respond to a review at all?
Yes, briefly and without any client information. Many firms respond only with thanks or a request to call.
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