AI for real estate listing descriptions

What AI does well here

It turns facts into readable copy fast. Give it the beds, baths, square feet, upgrades and photos, and it writes a first draft in your tone. It can also cut that draft down for each portal, a social caption and an email.

Where it goes wrong

Left alone, AI writes about people instead of the home: who the home is perfect for. That kind of wording can break fair housing rules. It also invents features it cannot see, so every fact needs checking against the sheet.

A safe way to set it up

Feed it only the facts. Run each draft through a check for the words and phrases your broker has ruled out. Keep a log of every draft. A person approves before anything reaches a portal. Westward builds this check with your broker. We are not a law firm, and compliance stays with the broker.

Step by step

1. Collect the property sheet and photos in one place.
2. Have AI draft from those facts only.
3. Run the draft through your fair housing word check.
4. Approve, then let it size the copy for each portal and post.