How realtors can use ChatGPT

Good everyday uses

Drafting a listing description from the facts you give it. Rewriting a long email into three clear lines. Writing five versions of an open house post. Turning your notes from a showing into a follow-up email. Explaining a term to a first-time buyer in plain words.

What not to do

Do not paste in client personal or financial details unless your brokerage has approved the account and its settings. Do not trust market numbers it gives you; use your MLS. Do not publish its copy without checking for wording about people rather than the property.

Where ChatGPT stops

It does not answer your phone at 9 p.m., remember every lead, or watch your contract deadlines. Those jobs need AI connected to your calendar, CRM and phone. That is what Westward builds.

Step by step

1. Give it the facts, then ask for a draft in your tone.
2. Ask it to make the draft shorter and plainer.
3. Check every fact against your own records.
4. Read it once for fair housing wording before it goes anywhere.