AI marketing for plumbing companies
A plumbing company can use AI to turn what it already knows into marketing: tips for freezing weather, the signs of a failing water heater, before-and-after job photos with captions, and emails to past customers. The material comes from your jobs, and AI helps with the writing. You approve everything.
Map your plumbing business: see what could run on its own
Enter your website. The Brain reads it and shows every step of your plumbing company that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Your jobs are the content
A photo of the corroded pipe you pulled, with two sentences on what caused it, teaches more than a stock image ever will. Get the tech to snap it, and let AI write the caption.
Ask customers for permission before posting photos of their home.
Seasonal reminders that help
Before the first cold snap, how to find your main shutoff. Before a holiday, what not to put down the disposal. Short, useful and timely.
Winter freezes, spring hose bibs, summer sprinklers, fall water heaters. Each season has its theme.
Keep claims honest
Avoid promising same-day service or lowest prices unless you can always deliver. Overpromising brings the angry reviews.
Picture this
Examples of what it can look like in a plumbing company. Illustrations, not clients.
Your tech photographs a failed supply line behind a washer. The caption explains braided hoses wear out, and it is the most-viewed post of the month.
In October, past customers get an email on draining outdoor spigots, with your number at the bottom.
Before the first freeze, you send past customers a three-line note on shutting off outdoor faucets, and nothing else.
Map your plumbing business in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your plumbing company that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Questions
Do I need to be on social media?
Not necessarily. A few good posts, a tidy Google profile and emails to past customers go a long way.
Is AI-written content obvious?
It can be if you leave it generic. Add your own details from the job.
How much should I post?
A little, consistently. One useful post a month beats a burst of ten and then silence.
More AI for plumbers
What Westward builds for this
Marketing and content in similar businesses