AI by industry · Physical therapy practices
Marketing a physical therapy clinic with AI
Physical therapy clinics can use AI to draft patient education, short local posts and updates for referral partners, such as a note on a new service. You edit each one so it is accurate and sounds like your clinic. Health advertising rules vary by state, so keep claims modest.
Map your clinic: see what could run on its own
Enter your website. The Brain reads it and shows every step of your physical therapy practice that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Teach what you know
Your therapists answer the same questions daily: how long to ice, when to start moving, what to expect at week two. Turning those answers into short guides helps current patients and attracts searchers.
Seasonal angles work well here: ski and running injuries, desk setups during busy work months, and getting moving again after the holidays.
Talk to the people who send you patients
A monthly note to referring offices about what you treat and who you are accepting is more useful than a generic flyer. AI can draft the note. Your clinic director signs off.
Avoid outcome promises and keep any patient story free of identifying details unless you have written permission.
Picture this
Examples of what it can look like in a physical therapy practice. Illustrations, not clients.
A short guide on “the first two weeks after ACL surgery” is drafted from your therapist’s notes and reviewed by them.
A letter to local surgeons announces that you now offer pelvic floor care.
A local running club gets a post on common shin issues and where to book a screening.
Map your clinic in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your physical therapy practice that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Questions
Can AI write exercise instructions?
It can help format your therapist’s instructions. The content itself should come from a licensed therapist.
How often should I post?
Regular and useful beats frequent. A few good pieces a month is plenty for most clinics.
Should I show before and after videos?
Only with written permission and with your advertising rules in mind. Many clinics avoid it.
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