Local market data · Therapy practices · New York
AI for therapy practices in New York
The New York metro area had 2,665 therapy practices in 2022, the 2nd most of 381 US metros and 7% of all in the country. They employed 16,957 people at an average of $47,411 a year. 88% have fewer than 10 staff, so the same few people answer the phone, book, follow up and do the paperwork. Those are the jobs AI tools take on today.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Therapy practices in New York vs the US
| New York metro | United States | |
|---|---|---|
| Businesses | 2,665 | 40,885 |
| People employed | 16,957 | 218,860 |
| Average staff per business | 6.4 | 5.4 |
| Average yearly pay per employee | $47,411 | $43,315 |
| Share with fewer than 10 staff | 88% | 88% |
Pay here is 9% higher than the national average for therapy practices, so every hour of staff time costs more to spend on admin. The average therapy practice here has 6.4 people on payroll, 19% higher than the US figure of 5.4.
How big therapy practices in New York are
Businesses with paid employees, by number of employees, March 2022.
Therapy practices by county in the New York area
New York County has the most, with 658 of the metro's 2,665 (25%). Among the 10 big metros on this page, New York ranks 5th for average pay and 7th for the share of small firms.
| County | Businesses | Employees | Avg pay |
|---|---|---|---|
| New York County | 658 | 3,761 | $65,524 |
| Nassau County | 298 | 1,588 | $39,916 |
| Suffolk County | 284 | 1,270 | $38,693 |
| Kings County | 225 | 3,320 | $40,955 |
| Westchester County | 208 | 639 | $57,545 |
| Queens County | 143 | 608 | $42,910 |
| Bergen County | 132 | 701 | $50,445 |
| Monmouth County | 110 | 1,053 | $37,367 |
| Essex County | 86 | 453 | $43,960 |
| Rockland County | 79 | 627 | $38,534 |
| Morris County | 77 | 408 | $44,551 |
| Middlesex County | 66 | 474 | $47,985 |
10 smaller counties not shown. Census withholds pay where few firms would make it identifiable.
Where AI helps a therapy practice first
A therapy practice should use AI for the business side and keep it away from the therapy itself. Good first uses are answering new inquiries, scheduling, intake paperwork and appointment reminders. Session content, clinical notes and crisis contact need a human and strict confidentiality. Start with the inquiry that goes unanswered for days.
What your team's admin hours cost in New York
Change any number. The starting values are the New York averages above; the hours and the share are yours to set.
Those hours cost you$55,200 a year
The share you would hand off$16,560 a year
Hours your team gets back720 a year
See what we would build for thisGuides for therapy practices, one job each
- Get more customers for therapy practices
- Never miss a call for therapy practices
- Follow up automatically for therapy practices
- Booking and scheduling for therapy practices
- More reviews for therapy practices
- Marketing and content for therapy practices
- Show up on Google and ChatGPT for therapy practices
- Cut admin and paperwork for therapy practices
- A dashboard that runs itself for therapy practices
Therapy practices in other big metros
| Metro | Businesses | Avg pay | Rank of 387 |
|---|---|---|---|
| Los Angeles | 2,689 | $38,597 | 1st |
| Chicago | 2,111 | $50,489 | 3rd |
| Miami | 1,569 | $44,177 | 4th |
| Dallas | 816 | $44,007 | 8th |
| Houston | 567 | $43,604 | 16th |
| Atlanta | 963 | $40,847 | 5th |
| Washington | 807 | $49,188 | 9th |
| Philadelphia | 707 | $48,180 | 12th |
| Boston | 517 | $53,220 | 17th |
Where these numbers come from
From the U.S. Census Bureau, County Business Patterns 2022 (released 2024), industry code NAICS 621330 (Offices of mental health practitioners), for the New York-Newark-Jersey City, NY-NJ metro area (22 counties). It counts businesses with paid employees in March 2022, so solo owners with no payroll are not in it. Average pay is total yearly payroll divided by employees. The calculator uses 50 working weeks and 2,080 hours a year. Page checked 2026-11-12.
Find the hours your practice can get back
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.