AI by industry · Therapy practices
Marketing for therapy practices using AI
Therapists can use AI to draft website pages, a short newsletter on topics like stress or sleep, and directory profiles, then rewrite them in their own voice. Keep claims modest, never promise outcomes, and follow your board’s advertising rules. Warmth and clarity matter more than volume.
Map your practice: see what could run on its own
Enter your website. The Brain reads it and shows every step of your therapy practice that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Sound like a person
Therapy is relational, and clients choose someone they feel comfortable with. A page that sounds generic does not help. Use AI for structure and a first pass, then add the details only you would say.
Education without advice
General pieces about common experiences, like what therapy is like or how to find a therapist, help people take a first step. They should not diagnose or give personal advice, since readers are not your clients.
Show up in your community
Talks, workshops and local partnerships can introduce you to people who would never search for a therapist. AI can help with an outline and a flyer, while you deliver the content yourself.
Say clearly what you offer and who it is for.
Picture this
Examples of what it can look like in a therapy practice. Illustrations, not clients.
A short post explains what a first session is like, in your voice.
A quarterly email shares one idea about handling a busy season and invites replies.
A directory profile lists the concerns you work with and the ones you refer out.
Map your practice in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your therapy practice that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Not ready? See an example map
Questions
Can I say I “cure” anxiety?
No. Avoid guarantees and cure claims. Describe your approach instead.
Should I post on social media?
Only if you enjoy it and your board’s guidance allows. A good website often matters more.
How do I avoid sounding generic?
Add specifics only you know: your approach, the people you enjoy working with and what you will not do.
More AI for therapy practices
What Westward builds for this
Marketing and content in similar businesses