WestwardAI Consulting

Local market data · AI for marketing agencies

Marketing agencies by US metro, 2022

The US had 14,962 marketing agencies with paid staff in 2022, employing 195,282 people at an average of $105,123 a year. 80% have fewer than 10 staff and the average has 13.1 people. New York has the most of the big metros listed here, with 1,568.

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Marketing agencies in the biggest US metros

MetroBusinessesEmployeesAvg payUnder 10 staffRank of 387
New York1,56844,888$125,53173%1st
Los Angeles1,35519,750$120,80181%2nd
Miami5834,607$91,28084%3rd
Chicago57514,673$103,65172%4th
Dallas4525,794$89,17578%5th
Philadelphia3494,164$91,84781%6th
Atlanta3254,658$102,37175%9th
Houston2571,803$86,75287%10th
Washington2432,876$111,17877%15th
Boston2055,055$117,61869%16th

Each metro page adds the size mix, a calculator for what your team's admin hours cost at local pay, and the jobs marketing agencies hand to AI first.

Where these numbers come from

The U.S. Census Bureau, County Business Patterns 2022 (released 2024), NAICS 541810 (Advertising agencies). Businesses with paid employees only. More metros are added as each set is checked. Page checked 2026-11-12.

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