WestwardAI Consulting

Local market data · AI for e-commerce brands

E-commerce brands by US metro, 2022

The US had 55,633 e-commerce brands with paid staff in 2022, employing 780,598 people at an average of $59,596 a year. 86% have fewer than 10 staff and the average has 14.0 people. New York has the most of the big metros listed here, with 5,108.

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E-commerce brands in the biggest US metros

MetroBusinessesEmployeesAvg payUnder 10 staffRank of 387
New York5,10867,153$72,10688%1st
Los Angeles5,01539,754$74,59787%2nd
Miami2,35316,930$54,02791%3rd
Chicago1,42717,203$60,87884%4th
Dallas1,40129,065$51,33886%5th
Atlanta1,33112,528$44,73289%6th
Philadelphia1,05828,573$54,78284%7th
Houston1,0196,398$48,62790%10th
Boston77521,567$113,41284%16th
Washington7154,895$75,94389%17th

Each metro page adds the size mix, a calculator for what your team's admin hours cost at local pay, and the jobs e-commerce brands hand to AI first.

Where these numbers come from

The U.S. Census Bureau, County Business Patterns 2022 (released 2024), NAICS 454110 (Electronic shopping and mail-order houses). Businesses with paid employees only. More metros are added as each set is checked. Page checked 2026-11-12.

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