Local market data · Gyms · Boston
AI for gyms in Boston
The Boston metro area had 1,032 gyms in 2022, the 4th most of 386 US metros and 3% of all in the country. They employed 20,200 people at an average of $20,901 a year. 56% have fewer than 10 staff, so the same few people answer the phone, book, follow up and do the paperwork. Those are the jobs AI tools take on today.
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A free 30-minute call. You leave knowing which part of your gym to hand to AI first, what we would build, and roughly how long it takes.
Gyms in Boston vs the US
| Boston metro | United States | |
|---|---|---|
| Businesses | 1,032 | 40,786 |
| People employed | 20,200 | 649,964 |
| Average staff per business | 19.6 | 15.9 |
| Average yearly pay per employee | $20,901 | $18,602 |
| Share with fewer than 10 staff | 56% | 60% |
Pay here is 12% higher than the national average for gyms, so every hour of staff time costs more to spend on admin. The average gym here has 19.6 people on payroll, 23% higher than the US figure of 15.9.
How big gyms in Boston are
Businesses with paid employees, by number of employees, March 2022.
Gyms by county in the Boston area
Middlesex County has the most, with 347 of the metro's 1,032 (34%). Among the 10 big metros on this page, Boston ranks 5th for average pay and 8th for the share of small firms.
| County | Businesses | Employees | Avg pay |
|---|---|---|---|
| Middlesex County | 347 | 6,210 | $22,138 |
| Norfolk County | 181 | 3,626 | $18,895 |
| Suffolk County | 135 | 2,631 | $23,406 |
| Essex County | 129 | 3,560 | $22,604 |
| Plymouth County | 127 | 2,027 | $19,382 |
| Rockingham County | 97 | 1,603 | $16,485 |
| Strafford County | 16 | 543 | $15,547 |
Census withholds pay where few firms would make it identifiable.
Where AI helps a gym first
A gym loses people in three quiet places: the tour request nobody answered, the trial pass nobody followed up, and the member who simply stopped coming. AI can answer the phone and chat, chase every lead, and flag members who have gone quiet, so the front desk can stay with the people in the building. Pick one of those, run it for a month, then add the next.
What your team's admin hours cost in Boston
Change any number. The starting values are the Boston averages above; the hours and the share are yours to set.
Those hours cost you$80,000 a year
The share you would hand off$24,000 a year
Hours your team gets back2,400 a year
See what we would build for thisGuides for gyms, one job each
Gyms in other big metros
| Metro | Businesses | Avg pay | Rank of 387 |
|---|---|---|---|
| Los Angeles | 1,814 | $22,375 | 2nd |
| New York | 2,840 | $24,544 | 1st |
| Chicago | 1,293 | $21,693 | 3rd |
| Miami | 944 | $23,437 | 7th |
| Dallas | 1,020 | $18,326 | 5th |
| Houston | 786 | $18,917 | 10th |
| Atlanta | 812 | $16,758 | 9th |
| Washington | 939 | $19,660 | 8th |
| Philadelphia | 982 | $18,119 | 6th |
Where these numbers come from
From the U.S. Census Bureau, County Business Patterns 2022 (released 2024), industry code NAICS 713940 (Fitness and recreational sports centers), for the Boston-Cambridge-Newton, MA-NH metro area (7 counties). It counts businesses with paid employees in March 2022, so solo owners with no payroll are not in it. Average pay is total yearly payroll divided by employees. The calculator uses 50 working weeks and 2,080 hours a year. Page checked 2026-11-12.
Find the hours your gym can get back
A free 30-minute call. You leave knowing which part of your gym to hand to AI first, what we would build, and roughly how long it takes.
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