AI website conversion optimization, explained

What it looks at

The agent records time on each page, how far visitors scroll, which sections they saw, what they tapped, taps on things that do nothing, repeated angry taps, errors and load speed. It also counts the booking path step by step, so it knows where people drop off.

It sets no cookies and stores no typed text and no IP addresses. A random number in the browser counts return visits and is never tied to a name.

What it changes

Wording, layout, buttons and pop-ups. It works inside limits you set, such as what it may change. Every change is written down, and the agent checks its earlier changes against what visitors did afterward. Changes that did not help are noted.

Two examples, not clients. Visitors keep tapping a headline that is not a link, so the agent turns it into one. Half the people who start booking a call stop on the second step, so the agent shortens that step and checks the next night’s numbers.

The honest limits

It needs visitors. With few visitors, the numbers are too small to tell whether a change helped, and the agent says so. If almost nobody visits, your first problem is being found, which is SEO work.

What it has done on our own site

In one 48-hour stretch, it made nine live updates to the Westward site. Whether each helped is graded by what visitors did afterward. We have not published results yet because there are not enough numbers to mean something.

Doing it yourself

You can do a version for free. Look at your analytics weekly, change one thing at a time, and write down what you changed and when. Wait long enough to see a difference before you change the next thing, or you will not know which change did what.

Testing tools and freelancers are other options. An agent makes sense if you want this done every night without anyone having to remember. The first call with the founder is free and lasts 30 minutes, and we will tell you if your site has too few visitors for it to help yet.