AI tools for real estate agents

Answers · AI for real estate

The AI tools that help a real estate agent most do four jobs: answer every new lead fast, keep following up for months, draft listing copy, and chase deal paperwork. A person should still approve anything that goes to a client or the public. Westward, an AI firm in Venice, California, builds these for agents and brokerages and sets them up on the accounts you already use.

The four jobs worth handing to AI

Answering: a new lead calls or texts at 9 p.m. AI can reply right away, ask the basic questions and offer a showing time from your real calendar.

Follow-up: most leads are not buying this month. AI can keep writing to each one, based on what they said, for as long as it takes. Listing copy: one listing becomes a description, portal entries and social posts. Paperwork: deadlines and missing documents between contract and close.

Off-the-shelf tool or a build

Many CRMs now include an AI feature. If yours does one of these jobs well, use it. The trouble starts when the tools do not talk to each other, so the agent becomes the person copying details from one to the next.

A build connects the jobs to the tools you already pay for, so the lead, the follow-up and the file live in one place.

What to keep a person on

Anything public and anything about money or the contract. AI-written listing copy can describe the buyer it imagines instead of the property, which is a fair housing problem. Every draft should be checked and approved before it goes out.

Step by step

List what you repeat each week: replies, follow-ups, listing work, paperwork.
Pick the one that loses you the most deals or hours.
Set it up with a person approving what goes out.
Add the next job only once the first one runs well.

Who can do this for you

Westward builds these and sets them up. Each page shows what it does and what it has done.

Custom AI CRM and email

Knows every client and reads the email

Reads each client’s email and keeps their brief and to-dos current.

See what it does

Something custom

Agents and tools built for one job

Proposal writers, private portals, dashboards, automations.

See what it does

See what Westward builds for agents and brokerages on AI for real estate agents, or book a free 30-minute call with the founder.

Questions

Do I need to change my CRM?

Usually not. Westward builds on the accounts you already use when they can do the job, and says so when they cannot.

Will AI talk to my clients without me?

Only in the ways you choose. Anything public or important waits for your OK.

Is this only for big teams?

No. A solo agent with one leaky step, like after-hours leads, is a fine place to start.