Automatic donor follow-up for nonprofits
A nonprofit can follow up automatically by setting messages for the moments that matter: a thank-you after a gift, an update after a program milestone, an invitation to rejoin after a lapse and a note after a volunteer shift. AI drafts each from the supporter’s history. Staff approve the templates and step in whenever someone replies.
Map your nonprofit: see what could run on its own
Enter your website. The Brain reads it and shows every step of your nonprofit that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
The thank-you comes first
A quick, specific acknowledgment is the most valuable message you send. It should say what the gift will do and who is thanking them. Tax receipts are separate and must follow the rules for written acknowledgment, so check the wording with your accountant.
Lapsed and almost-lapsed donors
Keeping a donor is usually easier than finding a new one, and many people drift without deciding to stop. A note in the months after their usual gift date, recalling what they supported, often brings them back.
Volunteers fit the same pattern. Someone who came once and never returned may only need a clear next shift.
Funders and partners count too
Foundations and corporate sponsors like to hear from you between reports. A short update on how their support is used, sent when something good happens, keeps them close. AI can draft it from your program notes, and the director reads it before it goes. Honest updates, including setbacks, build more trust than polished ones.
Picture this
Examples of what it can look like in a nonprofit. Illustrations, not clients.
A donor who gave to the winter coat drive gets a note in spring with a photo and a story from it, shared with permission.
A volunteer worked one shift in September. In October, an invitation lists three upcoming shifts.
Map your nonprofit in Westward’s Brain
Enter your website. The Brain reads it and shows every step of your nonprofit that could run on its own, and what we would build first. Free, about 20 seconds, no sign-up.
Questions
How often should we write to donors?
Enough to be useful, not so often that it tires them. Let people choose how they hear from you.
Does it respect unsubscribe requests?
It must. We build opt-outs into every message and honor them.
More AI for nonprofits
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