Local market data · Food trucks · Dallas
AI for food trucks in Dallas
The Dallas metro area had 195 food trucks in 2022, the 6th most of 332 US metros and 2% of all in the country. They employed 567 people at an average of $27,019 a year. 92% have fewer than 10 staff, so the same few people answer the phone, book, follow up and do the paperwork. Those are the jobs AI tools take on today.
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A free 30-minute call. You leave knowing which part of your food truck to hand to AI first, what we would build, and roughly how long it takes.
Food trucks in Dallas vs the US
| Dallas metro | United States | |
|---|---|---|
| Businesses | 195 | 11,611 |
| People employed | 567 | 37,137 |
| Average staff per business | 2.9 | 3.2 |
| Average yearly pay per employee | $27,019 | $27,657 |
| Share with fewer than 10 staff | 92% | 93% |
Pay here is about the same as the national average for food trucks, so an hour of admin costs about what it does elsewhere. The average food truck here has 2.9 people on payroll, 9% lower than the US figure of 3.2.
How big food trucks in Dallas are
Businesses with paid employees, by number of employees, March 2022.
Food trucks by county in the Dallas area
Tarrant County has the most, with 59 of the metro's 195 (30%). Among the 10 big metros on this page, Dallas ranks 7th for average pay and 6th for the share of small firms.
| County | Businesses | Employees | Avg pay |
|---|---|---|---|
| Tarrant County | 59 | 159 | $21,893 |
| Dallas County | 51 | 210 | $29,643 |
| Denton County | 28 | 74 | $25,514 |
| Collin County | 25 | 75 | $31,307 |
| Parker County | 8 | 6 | $26,333 |
| Johnson County | 7 | 7 | $22,000 |
| Ellis County | 6 | 6 | $71,333 |
| Rockwall County | 4 | withheld | withheld |
| Kaufman County | 3 | 17 | $7,471 |
Census withholds pay where few firms would make it identifiable.
Where AI helps a food truck first
A food truck owner is cooking, serving and driving, so the admin has to run without them: telling people where the truck is today, answering event requests, tracking permits and learning which spot actually pays. AI can post your location everywhere from one schedule, collect booking details and keep the paperwork dates in front of you. Westward builds this, starting with a free 30-minute call.
What your team's admin hours cost in Dallas
Change any number. The starting values are the Dallas averages above; the hours and the share are yours to set.
Those hours cost you$15,600 a year
The share you would hand off$4,680 a year
Hours your team gets back360 a year
See what we would build for thisGuides for food trucks, one job each
- Get more customers for food trucks
- Never miss a call for food trucks
- Follow up automatically for food trucks
- Booking and scheduling for food trucks
- More reviews for food trucks
- Marketing and content for food trucks
- Show up on Google and ChatGPT for food trucks
- Cut admin and paperwork for food trucks
- A dashboard that runs itself for food trucks
Food trucks in other big metros
| Metro | Businesses | Avg pay | Rank of 387 |
|---|---|---|---|
| Los Angeles | 347 | $30,628 | 2nd |
| New York | 502 | $54,407 | 1st |
| Chicago | 137 | $33,833 | 19th |
| Miami | 253 | $27,245 | 5th |
| Houston | 182 | $23,852 | 8th |
| Atlanta | 163 | $30,579 | 14th |
| Washington | 152 | $49,877 | 18th |
| Philadelphia | 174 | $25,481 | 10th |
| Boston | 175 | $26,822 | 9th |
Where these numbers come from
From the U.S. Census Bureau, County Business Patterns 2022 (released 2024), industry code NAICS 722330 (Mobile food services), for the Dallas-Fort Worth-Arlington, TX metro area (11 counties). It counts businesses with paid employees in March 2022, so solo owners with no payroll are not in it. Average pay is total yearly payroll divided by employees. The calculator uses 50 working weeks and 2,080 hours a year. Page checked 2026-11-12.
Find the hours your truck can get back
A free 30-minute call. You leave knowing which part of your food truck to hand to AI first, what we would build, and roughly how long it takes.